about
about
about
about
about
about
What we do
Halcyon Creative offers marketing, branding, and web design services that are fully customizable to your needs. Our main objective is to ensure our clients' happiness and success, so we work with you to understand your marketing goals and offer the best fitting solution. We primarily serve smaller startup businesses in need of a fuller range of our services to launch their brand, but we also support larger corporations that may benefit from a freelance marketer to provide "temp" or project-based services, like designing presentations or high-profile investor decks.
Given that our expertise is in corporate marketing for professional services companies, we are able to quickly understand your brand and produce deliverables with limited time and direction.
our Mission
Our mission, as inspired by the blissful nature of our founding name "halcyon", is to see our clients thrive so that we can give them their best days today.
As an independent marketing & design studio, we are proponents of ethical design and aim to strike a balance between aesthetics and function.
SERVICES OFFERED
Marketing
01
Our services are designed to be chosen a la carte and can accommodate requests both large and small. We have clients spanning across a wide range of industries, with a large portion consisting of B2Bs and nonprofits, that request our assistance with:
Collateral Creation - digital and printed brand assets that promote your company, product or service. Encompassing many aspects of presentation design, this typically consists of pitch decks, one pagers, brochures, white papers, annual reports, and more.
Promo Items - custom designed merchandise manufactured by verified vendors, examples of which include banners, tablecloths, pens, cups, journals, clothing, tote bags, etc.
Event Marketing - planning and execution of in-person and virtual events (including launch parties, networking events, mixers, fundraisers, galas, etc), typically combining other aspects like email marketing, social media, and collateral creation.
Email & Social Media - thoughtfully curated emails to promote ads or events and increase sales or donations (through platforms like Hubspot, Constant Contact, Mailchimp, etc), and a social media plan (primarily LinkedIn and Instagram) to work alongside email campaigns to support the initiative.
Branding
02
For businesses starting from the ground up, we can help craft your brand strategy in the form of:
Visual Identity & Brand Guidelines - the visual components of your brand that set you apart from your competitors, including logos, typography, color palettes, design elements, etc. In addition, we can provide a comprehensive brand guide that specifically denotes your company's brand and visual identity and gives your team the tools to activate your brand with consistency in the market.
Stationery & Templates - branded corporate stationery, including business cards and Word & Powerpoint templates for agendas, letterhead, one-pagers, pitch decks, invoices, and more.
Web Design & UX/UI
03
We tailor our web design process based on factors like your budget, timeline, and the specific functions you want your website to achieve, which we collect in the initial discovery phase of the project. We provide two main options for web design, as well as an add-on for UX/UI:
Website + Branding - our more comprehensive option, which consists of a customized web solution that includes all the necessary branding & visual identity components (listed in the above section) based on the current state of your business. Typically, we will create a logo and define color palettes, typography and design elements - all the pieces needed when developing a website, but the amount of specification is completely scalable to your budget and liking.
Website (utilizing existing brand assets) - this option is ideal if you already have a logo and a general vision for your website that you would like us to bring to life and execute.
UX/UI - as a supplement to our web design services, we can improve your digital experience across platforms using UX/UI principles to ensure that the final outcome isn’t based on internal beliefs or overly-broad best practices, but rather validated input that is specific to your brand and audience. Our offerings in this domain include: Research, User Personas, Task/User Flows, Wireframing & Prototyping, and Usability Testing, among others.